[categorys] Lead 3D | Feather Groom | L&R [/categorys]
[text]For the 2016 Waitrose Christmas advert we took on the challenge of creating a CG robin!
Working alongside R&D I helped develop a new feather system to give us the flexibility required to make the advert, such as making a wet bird. Using this system I groomed the hero asset of the robin.
Very festive indeed!
Nominated for VES: VFX, Animation and Compositing!
Winner of: Silver Cannes Lion in Animation, British Arrows Gold for Best CGI & Creative Circle Gold – Best VFX
Here’s a little behind the scenes:
Waitrose – Behind the scenes